A Platform for Publishing Insights by Leuphana Students
by Nick Schlichting, Leuphana University of Lüneburg, Germany. Restaurants, bakeries and grocery stores all face the same problem that at the end of the day, there is food left over that has not been sold. For example, a baker has five sandwiches left at the end of the day. Can they be sold the next … Continue reading Saving Food, Creating Value: What Too Good To Go Teaches Modern Businesses
by Charlotte Schur, Leuphana University of Lüneburg, Germany. Patagonia is maybe know to the most as an outdoorbrand which sells clothes for outdoor activities at a rather higher price range. But the Company that was founded in 1973 by Yvon Chouinard, after he and his co-founder Tom Frost decided to not maintain their old business … Continue reading Patagonia’s different way of managing a Company
by Mia Thiele, Leuphana University of Lüneburg, Germany. Never before have consumers had as much access to information about brands as they do today. Through growing transparency because of digitalisation, consumers can easily gain information about brands online and compare them, reducing firms’ control over their brand perception. Brands need to avoid any mistakes or … Continue reading The importance of Marketing in times of Digitalisation and Sustainability: insights from the case of Aesop
by Maxine Linde, Leuphana University of Lüneburg, Germany. Many people try to manage their nutrition carefully. At home, ingredients can be weighed, recipes adjusted, and nutritional values calculated. In restaurants, however, this control disappears. Customers must make decisions without knowing exactly what a dish contains or how it fits into their dietary goals. This lack … Continue reading Balancing precision and usability: The managerial challenge of nutritional transparency platforms – The case of “PlateCheck”
by Vincent Kratz, Leuphana University of Lüneburg, Germany. When discussions around the energy transition turn theoretical, one company provides a powerful real-world example of what radical change can look like. Ørsted, once known as DONG Energy, started as a traditional fossil-fuel provider heavily dependent on oil, coal and gas. Today, it ranks among the world’s … Continue reading Ørsted: How a former Fossil-Fuel Utility became a Global Leader in Renewable Energy
by San-Diego Pohl, Leuphana University of Lüneburg, Germany. Jochen Schweizer's voucher model seemed like a financial revolution because it increased the company's value in a short period. Customers paid upfront for experiences such as skydiving or bungee jumping, which provided the company with immediate cash. However, a fatal accident in 2003, in which a customer … Continue reading When a Risky Business Model Became a Financial Crisis
by Kira Rechtenbach, Leuphana University of Lüneburg, Germany. A 190-year-old sausage manufacturer that turned sausages into a branded product. Long known for its traditional Teewurst. Today, it generates more revenue from plant-based products and leads Germany’s meat substitute market. While vegetarians and vegans were once seen as the “enemy,” they now form the focal point … Continue reading From Teewurst to Tofu? The Radical Reinvention of Rügenwalder Mühle
by Ethem Dikenli, Leuphana University of Lüneburg, Germany. Just imagine you are a CEO of a multinational company, and the stock drops 33% of its value in just two trading days. That happened to Volkswagen in 2015. The crash wasn’t caused by any financial crisis like in 2008: it was due to a systematic manipulation … Continue reading What exactly is financial accounting and why is Volkswagen a perfect example for that?
by Marlene Menck, Leuphana University of Lüneburg, Germany. Imagine you're standing in the supermarket just before Christmas. A pink box catches your eye, your favourite cake in a limited edition. It’s from a brand you like and trust and you’ve bought before. You step closer and notice a familiar name on the tag: an influencer … Continue reading When a Cake Becomes a Cause – More Than Sugar and Flour: The Price of Trust
by Bailing Lin, Leuphana University of Lüneburg, Germany. Artificial intelligence is able to support technical problems if implemented responsibly. Every year millions of electronic wastes is thrown away, only a small fraction gets recycled and the newest and most modern technology is already on its way. With the rise of AI, even more high-performance computers … Continue reading Utilizing Artificial intelligence for problems caused by it?
